Larry’s Distributing Company
In 1947, when Larry’s Distributing started, they were renting a building and sharing a delivery truck, competing in a stiff market with over a dozen other local distributors and breweries. Now celebrating over 70 years in business, and into their third generation of family ownership, Larry’s is the only remaining wholesaler in Sheboygan and serves 3 counties in eastern Wisconsin. Throughout their history, Larry’s never had an identity of their own; being an Anheuser-Busch franchisee, they utilized the corporate A-B branding when the need arose. There have been many additions and changes in their product line over the years. Today, they offer many local and Wisconsin favorites in addition to multiple national and international brands. Needing an identity more representative of all they offer, Larry's tapped us to develop their first identity in 2016.